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Emi Jay has completely changed the hair game. It started with the classic claw clip, which they've elevated to the ultimate chic hair accessory (heck, even luxury brands like Gucci and Prada are getting in on it now too—their influence!). Then, it was the no-crease clips, a game-changer for any makeup or skincare routine. But they’ve expanded into haircare with a wax stick perf for slicking an updo, a hydrating hair mist (that smells amazing), and soooo much more. It's no wonder celebrities like Gracie Abrams, Sabrina Carpenter, Jasmine Tookes, and Sofia Richie Grainge use them religiously.
The best part? Emi Jay's hair accessories and products just launched at Sephora! That means you can shop for everything you need for your GRWM in one place. We put the best Emi Jay hair products to the test, and it's safe to say that we’re obsessed with basically everything now too. Read our full thoughts below on all the claw clips, hair brushes, and styling products.
"As someone with A LOT of hair, I struggle to pull off the claw clip look because I can never get my hair to fully fit and stay put. But, Emi Jay came to the rescue with the Big Effing Clip. The name does not lie!! It’s the only one that will hold my thick hair in place without it budging. Plus, the different colorways and designs are to die for—my CVS claw clips could literally never, sorryyyyy... "—Jasmine Hyman, assistant beauty editor
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These No-Crease Clips
Emi Jay Popstar Clips
"I have extremely baby-fine hair, and most clips like this just rip out my hair. Buuuutt I also have bangs that need to be pushed outta my face when I do my makeup. Soooo I tested these a while ago on a whim, expecting the worst, and they’re now the only clips that I’ll use to pull back my bangs. They’re so gentle but also definitely hold my hair back too. And, like, these angel wings are so damn adorable."—Beth Gillette, beauty editor
"These clips are my GRWM holy grail. I love that they keep all my layers away from my face and don't leave any creases behind in my hair. They're truly my go-to essential in any skincare or makeup regimen."— JH
"Unlike most wax sticks that leave my roots feeling like they need a clarifying shampoo, stat, this one imparts just enough tackiness to help slick down my baby hairs and flyaways without leaving behind a rich, oily residue. It actually uses a mix of oils and butters to help smooth hair while also moisturizing the hell out of it too. Not to mention, it's beloved by celebs like Gracie Abrams and Emma Chamberlain for a snatched updo."— BG
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"If you see me on a non-hair wash day, there's a 100 percent chance I'm in a slicked-back ponytail or bun. And there's also a 100 percent chance I used this lil brush to achieve the smooth updo. It's super soft and does an amazing job at evening out every single bump. It's also the perf size to throw into my bag for touch-ups. Oh, and they're a fave of my hair muses, Sabrina Carpenter and Gracie."— JH
"Low key, Emi Jay’s boar bristle brush is one of the nicest hair brushes I’ve ever used. And I’ve tried $200+ brushes (ahem, I think you know the one). It is so soft on my hair, but seriously smooths out every bump and flyaway in sight. Combined with the Angelstick, it’s a dream duo for a slicked-back bun." — BG
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"This warm, musky hair perfume seriously lingers for hours when I spritz it all over my ends. Plus, it adds a little zhuzh to my style while lightly hydrating with aloe vera and glycerin."—BG
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"Early mornings and a long commute mean I’m very much in my claw clip era, and Emi Jay makes some of my favorite styles. I’ve been loving the adorable detailing on the Sweetheart Clip."—Lauren Balsamo, beauty director
"I have seemingly the opposite problem of all of my counterparts in that my hair is so thin and fine that it just slips out of most hair clips. But the Sweetheart style from Emi Jay is actually my favorite of all time because it really grips onto my hair tightly without being too rough. I can even do half-up looks with these clips, which is basically unheard of for me with most other hair clips. "— BG
"When I was nursing my hair back to health after years of bleaching and heat styling nonstop, a hairstylist told me to brush my hair every night before bed, since my hair gets so tangled while I sleep. It's now a ritual I follow religiously. And this brush takes things to the next level. I mean, it’s gorgeous—who wouldn’t wanna run this through their hair every night? But it’s also gentle on my fine hair while also getting out tangles without needing to brush vigorously."— BG
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Why Trust Cosmopolitan?
Jasmine Hyman is the assistant beauty editor at Cosmopolitan where she covers all the best and buzziest beauty launches from LED masks to lip glosses. For this story she tested all of Emi Jay's best-selling hair products, along with beauty editor Beth Gillette and beauty director Lauren Balsamo.
